Contents

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1.　Outline

     　● Growth businesses

　・A society of a declining birthrate and a growing proportion of elderly people

     　● What are the new business fields?

　・Combining of corporate cultures

Underlined keywords are translated to Japanese and shown below.
企業文化（きぎょうぶんか）

     　● Venture businesses

　・Entrepreneurs creating innovative new businesses

企業家（きぎょうか）

     　● Prologue about my experiences in the Amazon region

　・Databook of Internships (The Ministry of Economy, Trade and Industry)

Tokyo's domestic airport


　

2.　IT and Media Broadcasting

     　● Market expansion of Nokia

　・Expansion of telecommunication markets and telecommunication technologies

遠距離通信（えんきょりつうしん）

     　● Broadband (The Information Superhighway)

　・ADSL ・ Optical fiber (FTTH)

     　● Birth of new media

　・Roppongi media town

     　● Data disclosure

情報開示（じょうほうかいじ）

　・Student Job General Support Center (The Ministry of Health, Labour and Welfare)

　

3.　Media Publishing and Biotechnology

     　● VHS development by the Victor Company in 1976

　・Way to the international standard

     　● e-Publishing and paper-based publishing

　・Marketing to children

     　● Cutting-edge technology

先端技術（せんたんぎじゅつ）

　・Nanotechnology that passes through cell walls in 2015

     　● Evolution of medicine

　・Genetic medicine businesses

　

4.　Finance and Society

     　● Life and financial solutions

金融（きんゆう）ソリューション

　・Financial business of NEC

     　● New financial businesses

　・Advanced financial traceability methods

追跡可能性（ついせきかのうせい）

     　● Development of financial engineering

金融工学（きんゆうこうがく）

　・Investment operation analysis and asset management support

資産管理（しさんかんり）

     　● Corporate finance in the future

　・A strong financial base

Trafalgar Square in London


　

5.　Commerce and Lifestyles

     　● Strategies to promote lifestyles by department stores

　・New marketing businesses

     　● Franchise (FC) businesses

　・Management services of franchisers

     　● Importation of medical equipment

医療機器（いりょうきき）

　・Responses of specialized trading companies to new medical demands

     　● Amenity-based lifestyles

　・LOHAS

The #1 department store in London


　

6.　Science and Intellectual Property Rights

     　● Leading company of the liquid crystal display industry

液晶表示装置（えきしょうひょうじそうち）

　・Sharp's main product

     　● Computer displays

　・3D graphics

     　● Genetic research

遺伝子研究（いでんしけんきゅう）

　・Companies' innovative research projects

     　● Support of intellectual property rights

知的財産権（ちてきざいさんけん）

　・Licensing, enforcement and education

　

実施（じっし）
　

7.　Think Tanks and Environmental Businesses

     　● Intellectual human resources

　・The search for talented individuals

才能（さいのう）のある人

     　● In-house new venture systems

・Patent businesses

     　● Collection of information

情報収集（じょうほうしゅうしゅう）

　・Role of special project teams

     　● Support of R&D activities

　・Strengthening of strategies and methods of communication

戦略の強化（せんりゃくのきょうか）

        Old Tokyo Station (under renewal 2007-2012)                       New Tokyo Station (2012.10.1)

8.　Education and Job Aptitude

     　● Globalization and education

　・Change in the educational environment

     　● Businesses related to e-learning

eラーニング

　・Use by companies

     　● Industry-university cooperation

　・Study of the human genome

ヒトゲノム

     　● job aptitude

仕事の適性（しごとのてきせい）

　・Specially related to the special economic educational zones

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9.　Future Planning and Research

     　● Job and personal satisfaction

　・Leisure businesses

     　● Research organizations

調査機関（ちょうさきかん）

　・Collection and analysis of information

     　● Counselling

　・Occupation of clinical psychologist

     　● Solution businesses

　・System integration businesses

Stafford Station in central England

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10.　Personal Services and Adaptation of New Trends

     　● Interpretation and translation businesses

　・Clients: legal affairs, human resources and public relations departments

人事・広報部（じんじこうほうぶ）

     　● Changing lifestyles

・Change of consumer preference from buying to leasing

     　● Home deliverry businesses

　・Pizza delivery companies

     　● Adjusting to new trends

　・Adjusting to new consumer needs

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11.　Precision and Sensor Technologies (Robots)

     　● Becoming ubiquitous in society

ユビキタス

　・Providers of input and output to information systems

     　● Growing business area of technology companies

　・Designing for HCI (Human-Computer Interaction)

     　● Importance of image data processing

　・In vivo / in vitro sensing

生体内の（せいたいないの）／試験管内の（しけんかんないの）

     　● High-tech equipment used across society

　・Canon, Ricoh and Shimazu Corporation

Underground in London

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12.　Government Services

     　● Regional revitalization

地方創生（ちほうそうせい）

　・3R businesses (Reduce, Recycle, Reuse)

     　● Public works

　・Tendering of public works

     　● "Top Runner" / Best Practice standards

　・Waste disposal systems

     　● Long-range planning

　・Environmental businesses

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13.　Medical Treatments and Welfare Services

     　● Genetic medical treatments

治療（ちりょう）

　・Stem cell research

     　● Health care markets

　・Aiming at an aging society

高齢化社会（こうれいかしゃかい）

     　● Psychiatry and medical treatments

　・Ideas from affluent societies

豊かな社会（ゆたかなしゃかい）

     　● Home nursing businesses

　・Caregiver / patient relations based on informed consent

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14.　Buildings and Barrier-free Environments

     　● Dealing with the "trilemma"

　・The environment, energy and the economy

     　● Real estate development

不動産（ふどうさん）

　・Golf course planning

     　● A barrier-free environment has become essential

・Safety and convenience

     　● Housing industry

　・Building materials revolution

Terraced houses in London

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15.　Conclusions and Long-range Forecasts

     　● Information strategies

情報戦略（じょうほうせんりゃく）

　・Digital information industries in a sustainable society

     　● Business strategy of Advantest

　・To protect the environment while doing business

     　● Progress of deregulation measures

　・Global marketing

     　● The biotechnological revolution

　・The race to success

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